Delphi-TVS, a leading manufacturer of fuel injection and filtration systems, wanted to create a stronger connection with mechanics and service professionals — the key influencers in the aftermarket ecosystem. To achieve this, they partnered with Brainmagic to build a digitized loyalty and coupon management platform called the Filter Club App.
The app enables mechanics to scan product coupons, earn reward points, and redeem them seamlessly, while also verifying product authenticity and driving brand loyalty. This initiative transformed mechanic engagement by turning everyday purchases into rewarding digital experiences.
Mechanics can easily register using their mobile number and workshop details. Once verified, each mechanic receives a unique profile linked to their reward account.
A one-time password (OTP) ensures each user’s authenticity, preventing fraudulent sign-ups and maintaining a verified database of genuine mechanics.
Each Delphi-TVS filter pack includes a unique QR code or alphanumeric coupon. Mechanics scan these using the app to instantly validate authenticity and earn reward points. This process promotes genuine purchases while discouraging counterfeit products.
Scanned part numbers are automatically verified against Delphi-TVS’s product master database. This ensures that only genuine filters qualify for rewards, helping the company protect its brand reputation.
Upon successful verification, the app automatically credits reward points to the user’s wallet. Different products carry varying reward values depending on campaign rules or product type.
After each scan, users receive instant notifications confirming successful point crediting. This real-time feedback enhances transparency and engagement.
Mechanics can track their accumulated reward points, review transaction history, and redeem them for merchandise, vouchers, or digital rewards through a simple, intuitive interface.
The Delphi-TVS admin panel allows internal teams to manage coupons, monitor scans, approve redemptions, and analyze mechanic engagement through real-time analytics and regional reports.
The Delphi-TVS Filter Club App, developed by Brainmagic, redefined mechanic engagement by merging digital convenience with brand loyalty. Through a secure, QR-based coupon system, the app increased genuine product sales, simplified reward management, and created a trusted channel between Delphi-TVS and the mechanic community.
This innovative loyalty platform stands as a benchmark for digital transformation in the automotive aftermarket — combining transparency, authenticity, and engagement to build long-term brand loyalty.
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