Delphi-TVS, a leader in fuel-injection, filtration and engine-management systems, required a unified digital platform to showcase its comprehensive product portfolio to OEMs, distributors, service centres and dealers. With operations across multiple segments (rotary fuel pumps, common rail systems, filters), the challenge was to provide a user-friendly, secure and high-performance mobile & web catalogue enabling product exploration, media interaction, downloads and controlled distribution of pricing & spec data.
Brainmagic worked closely with Delphi-TVS to build a robust Product Catalogue Application that delivers a seamless experience across devices, strengthens the brand’s aftermarket reach, and ensures streamlined content governance.
Consolidate multiple product lines (Rotary Pumps, CR Systems, Filters) into a single mobile/web platform.Enable rich-media interactions — high resolution images, zoom, embedded product videos and 360° renderings of key components.Support both Android and iOS platforms for mobile access, plus a responsive web-portal for desktop users.Introduce real-time push notifications and alerts for new product launches, technical bulletins and catalog updates.Deliver region-wise login access and daily email reports to business heads on engagement and downloads.Enhance user engagement with features like similar product suggestions, FAQs, search by part number/application and technical filters.Ensure security controls on downloads - restrict screenshots, screen-recording, export of sensitive content.Allow authorised users to download price lists, specification brochures and PDFs in an offline accessible format.Integrate multimedia content like video explainers, product pamphlets, installation guides and testimonial clips. Cross-Platform Development:Built using a single codebase (e.g., Flutter) for mobile deployment on both major platforms, plus a web-responsive version for comprehensive access.
Enterprise-grade Backend:Designed with a scalable, secure backend architecture to manage product metadata, user roles, content distribution and analytics across multiple regions.
Multiple Catalogues:Dynamic loading of catalogues for each major product category of Delphi-TVS (e.g., Rotary Pumps, CR Systems, Filters).
Image Zoom & Media Gallery: Interactive high-res product images with pinch-to-zoom, video demos and 3D views of assemblies.
PDF Price Lists & Spec Sheets: Downloadable, auto-updating documents for authorised users delineated by product line and region.
Push Notifications & Alerts: In-app pop-ups for new product launches, technical updates or promotional campaigns.
Region-Wise Reports: Daily aggregation of user login, download and engagement data sent to business unit heads.
Mail Triggers & Notifications:Automated emails listing new user registrations, active downloads and key usage stats.
Similar Product Suggestions: Recommendation engine to surface related items, complementary parts or upgrade options.
FAQs & Help Section: Centralised repository of technical questions, usage guides and dealer support modules.
Security Features:Restrictions on screenshots, screen-recording, export of sensitive media; role-based access and session management.
Developed a corporate-level user interface aligned with Delphi-TVS’s brand identity — styling, typography, iconography consistent across mobile/web.
Designed user-centric navigation for easy browsing among multiple brands, applications, vehicle types and product families.
Dashboard for admins to upload new products, update catalogs, manage videos/pamphlet assets, configure user roles and access levels.
Secure interface to monitor daily logins, region-wise activity, downloads, product views and uptake of new content.
Centralised Platform: Seamless integration of Delphi-TVS’s multiple product catalogs into one scalable digital environment.Real-Time Engagement: New product introductions reach dealers, distributors and service centres instantly via mobile/web.Data-Driven Insights: Region-wise user activity, downloads, registrations and engagement monitored in real time.Controlled Sharing: Intellectual property (IPC diagrams, spec sheets, pricing) is safeguarded with strict media restrictions and access controls.High User Adoption: Mobile-first experience boosted usage among field teams, dealers and external partners.Improved Dealer Experience: Simplified access to product updates, brochures, part numbers and support media from a single application.The implementation of Delphi-TVS’s unified Product Catalogue App, built by Brainmagic, has significantly enhanced the brand’s aftermarket engagement ecosystem. By consolidating multiple product families into a single application, the solution delivers a seamless, secure and intuitive experience for users across devices. This transformation not only streamlines product access and asset distribution but positions Delphi-TVS for stronger growth in digital-first aftermarket commerce.
🔗 Visit: Delphi-TVS Product CatalogueDiscover Brainmagic mobile catalogue development case studies and see how we help businesses deliver seamless, engaging, and scalable digital product catalog experiences for modern customers.
E-Commerce Platforms