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Rane Group B2B mobile catalogue app

Unified Digital Product Catalogue Platform for Rane Group

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Digital product catalogue for enterprise sales

Rane Group, a leading automotive components manufacturer with multiple business units across steering & suspension, friction materials, valve train and occupant safety systems, required a comprehensive digital catalogue platform to present its broad product portfolio, support internal and external stakeholders, and maintain robust control over asset distribution. Brainmagic delivered a scalable, secure web-based product catalogue solution that unified multiple company catalogues into a consistent user experience across regions.

Unified Product Catalogue with Secure Access

  • Custom mobile app for product trackingConsolidation of all Rane Group companies’ product catalogues into a single web platform.
  • Secure catalogue platform for B2B clientsRich media support: high-resolution images, specification sheets, embedded product videos and interactive media.
  • Mobile sales enablement catalogue solutionBrowser-responsive design supporting desktop, tablet and mobile views.
  • Inventory management product catalogue systemAdvanced search and filter functionality for efficient product discovery across brands and vehicle segments.
  • Rane Group digital catalogue for distributorsRole-based login for internal users, dealers/distributors and customers with region-wise access control.
  • Mobile product management for sales teamsDownloadable PDF price lists, brochures and technical data sheets for authorised users.
  • Custom B2B product catalogue solutionAnalytics and region-wise login & usage reports sent to group heads for informed decision-making.
  • Enterprise product catalogue management appContent management capability for product updates, new launches and media uploads.
  • Digital platform for product visibilitySecurity controls protecting intellectual property: access restrictions, download auditing and export prevention.

The Development Approach

  • 1. Platform Strategy
    • Rane Group mobile catalogue for field salesWeb-First Architecture: Built as a high-performance, responsive web application optimised for cross-device compatibility and scalable for future growth.
    • B2B sales catalogue mobile platformEnterprise Backend: Secure, modular backend enabling centralized management of product data, user roles, content updates and analytics.

  • 2. Key Features Developed
    • Secure enterprise product tracking appMultiple Company Catalogues: Dynamic loading and management of catalogues for each Rane Group subsidiary under a unified platform.
    • Custom solution for product catalogue managementMedia Gallery: Interactive product images with zoom, embedded videos and downloadable technical media.
    • Digital mobile app for inventory trackingDownload Centre: PDF downloads of price lists, brochures and specification sheets branded per subsidiary.
    • B2B mobile catalogue for product enablementAdvanced Search & Recommendation: Search engine with filters (by vehicle, segment, part number) plus related-product suggestions to improve discovery.
    • Enterprise catalogue solution for Rane GroupUser Portal: Dealers/distributors and internal stakeholders log in to access bespoke content, downloads and region-specific information.
    • Mobile app for streamlined product managementAdmin Dashboard: Internal Rane team empowered to upload new products, update media, manage user roles and view analytics.
    • Rane Group case study on catalogue appAnalytics Module: Track logins, downloads, page views, region-wise engagement and new user registrations.
    • Digital catalogue app for enterprise clientsSecurity & Access Control: Role-based permissions, download/audit logs, restrictions on export, and secure content delivery.

  • 3. UI/UX Focus
    • Corporate UI DesignDesigned with corporate-level UI aligning to Rane Group’s brand identity across all units.
    • User NavigationUser-centric navigation enabling intuitive browsing across vehicles, product families and parts.
    • User NavigationFully responsive layout ensuring consistent experience on desktop, tablet and mobile browsers.

  • 4. Admin Panel Features
    • B2B and B2C product catalog development IndiaAdmins can manage product listings, upload new media and PDFs, update pricing/specs, manage user roles and view daily/region-wise reports — all from a secure dashboard interface.
    • product data management system ChennaiReal-time activity visibility for leadership: login trends, download counts, content performance and region-wise usage.

Outcomes

  • Centralized CatalogUnified Platform: A single web-based platform integrating all Rane Group company catalogues and digital resources.
  • Real-time EngagementEnhanced Stakeholder Engagement: Faster, easier access to product information by internal and external users — improved partner/distributor experience.
  • Data InsightsOperational Efficiency: Reduced reliance on separate systems; content updates became faster and less IT-dependent.
  • Controlled SharingData-Driven Insights: Analytics delivered visibility into user behaviour, downloads, region-wise engagement and product interest.
  • High AdoptionImproved Brand Presence: Enhanced digital product visibility, SEO-friendly web design and responsive access across devices.
  • High AdoptionSecure Content Sharing: Strong access controls and audit capabilities protected proprietary product and media assets.

Conclusion

The implementation of the digital product catalogue platform for Rane Group by Brainmagic has delivered a comprehensive, secure, and scalable web solution that brings together multiple companies, brands and product lines under one user-friendly ecosystem. This unified approach has strengthened product discovery, improved stakeholder engagement, enabled data-driven decisions and enhanced digital asset security across the group.

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