Rane Group, a leading automotive components manufacturer with multiple business units across steering & suspension, friction materials, valve train and occupant safety systems, required a comprehensive digital catalogue platform to present its broad product portfolio, support internal and external stakeholders, and maintain robust control over asset distribution. Brainmagic delivered a scalable, secure web-based product catalogue solution that unified multiple company catalogues into a consistent user experience across regions.
Unified Product Catalogue with Secure Access
Consolidation of all Rane Group companies’ product catalogues into a single web platform.
Rich media support: high-resolution images, specification sheets, embedded product videos and interactive media.
Browser-responsive design supporting desktop, tablet and mobile views.
Advanced search and filter functionality for efficient product discovery across brands and vehicle segments.
Role-based login for internal users, dealers/distributors and customers with region-wise access control.
Downloadable PDF price lists, brochures and technical data sheets for authorised users.
Analytics and region-wise login & usage reports sent to group heads for informed decision-making.
Content management capability for product updates, new launches and media uploads.
Web-First Architecture: Built as a high-performance, responsive web application optimised for cross-device compatibility and scalable for future growth.
Enterprise Backend: Secure, modular backend enabling centralized management of product data, user roles, content updates and analytics.
2. Key Features Developed
Multiple Company Catalogues: Dynamic loading and management of catalogues for each Rane Group subsidiary under a unified platform.
Media Gallery: Interactive product images with zoom, embedded videos and downloadable technical media.
Download Centre: PDF downloads of price lists, brochures and specification sheets branded per subsidiary.
Advanced Search & Recommendation: Search engine with filters (by vehicle, segment, part number) plus related-product suggestions to improve discovery.
User Portal: Dealers/distributors and internal stakeholders log in to access bespoke content, downloads and region-specific information.
Admin Dashboard: Internal Rane team empowered to upload new products, update media, manage user roles and view analytics.
Analytics Module: Track logins, downloads, page views, region-wise engagement and new user registrations.
Security & Access Control: Role-based permissions, download/audit logs, restrictions on export, and secure content delivery.
3. UI/UX Focus
Designed with corporate-level UI aligning to Rane Group’s brand identity across all units.
User-centric navigation enabling intuitive browsing across vehicles, product families and parts.
Fully responsive layout ensuring consistent experience on desktop, tablet and mobile browsers.
4. Admin Panel Features
Admins can manage product listings, upload new media and PDFs, update pricing/specs, manage user roles and view daily/region-wise reports — all from a secure dashboard interface.
Real-time activity visibility for leadership: login trends, download counts, content performance and region-wise usage.
Outcomes
Unified Platform: A single web-based platform integrating all Rane Group company catalogues and digital resources.
Enhanced Stakeholder Engagement: Faster, easier access to product information by internal and external users — improved partner/distributor experience.
Operational Efficiency: Reduced reliance on separate systems; content updates became faster and less IT-dependent.
Data-Driven Insights: Analytics delivered visibility into user behaviour, downloads, region-wise engagement and product interest.
Improved Brand Presence: Enhanced digital product visibility, SEO-friendly web design and responsive access across devices.
Secure Content Sharing: Strong access controls and audit capabilities protected proprietary product and media assets.
Conclusion
The implementation of the digital product catalogue platform for Rane Group by Brainmagic has delivered a comprehensive, secure, and scalable web solution that brings together multiple companies, brands and product lines under one user-friendly ecosystem. This unified approach has strengthened product discovery, improved stakeholder engagement, enabled data-driven decisions and enhanced digital asset security across the group.
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