In an effort to improve mechanic engagement and streamline after-sales service, a leading automobile spare parts company implemented a Digital Coupon and Rewards Redemption System integrated with SAP. The solution empowers mechanics to scan product coupons, validate parts, earn reward points, and redeem gifts - enhancing customer loyalty and ensuring genuine product verification.
To ensure secure access and personalized experiences, mechanics register via a mobile application or portal. During registration, an OTP (One-Time Password) is sent to the registered mobile number for authentication. Only validated users proceed to the next stage, preventing fraudulent entries.
Each genuine product contains a QR code or barcode attached to the packaging. Mechanics use the app to scan the coupon code. The system reads the coupon and prepares it for backend validation.
Scanned coupon data is validated in real-time with the backend SAP interface, ensuring the coupon has not been previously claimed or is not expired. SAP serves as the master source for tracking coupon issuance and redemption status.
Once validated, the system checks if the part number (Part No) exists in the product master database. This step ensures that the scanned coupon is associated with a genuine spare part, helping eliminate counterfeit claims.
If the product is genuine, the system retrieves associated reward points tied to the part number. These points vary by product tier and promotion period.
A success message is displayed confirming the scan and accumulation of reward points to the mechanic's account. This encourages real-time transparency and trust.
The mechanic can view their reward points balance on the dashboard. Upon crossing the minimum reward threshold of 500 points, the “Claim Rewards” option becomes available.
Mechanics can browse a curated gift catalog (Elevators) featuring gadgets, tools, apparel, and vouchers. Users select their desired item(s), and points are deducted accordingly.
To keep the engagement high and avoid misuse, the platform enforces a minimum point balance of 500. This policy ensures sustained interaction and future scans.
This digital transformation led to a 30% increase in genuine product scans, a 25% boost in mechanic satisfaction, and reduced manual claim processing time by 60%. Integration with SAP ensured data accuracy, real-time updates, and robust fraud control. The platform not only improved brand loyalty but also helped in tracking product movement across regions.
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