TEL Turbo, part of Turbo Energy Limited, is one of India’s leading manufacturers of turbochargers and automotive components, with large-scale production capacity and a strong aftermarket presence.
With an extensive network of distributors, service centres, and engineers, TEL Turbo serves a wide range of automotive applications through its aftermarket solutions and product ecosystem.
To support its growing network and improve accessibility to product information, TEL required a modern digital platform that simplifies product discovery, enhances engagement, and strengthens its aftermarket ecosystem.
Brainmagic developed a feature-rich, scalable digital platform that combines product catalogue access, service network visibility, and user engagement tools.
Large and complex turbocharger product portfolio difficult to navigateNeed to support multiple user types (dealers, mechanics, distributors) Lack of centralized digital access to product catalogue Difficulty in identifying the correct turbocharger for vehicle applications Limited visibility of aftermarket service network Need for real-time engagement tools and digital initiatives Developed a centralized digital ecosystem for TEL aftermarket services
Integrated product catalogue, service network, and engagement tools
Designed platform for multiple stakeholders (dealers, mechanics, OEM partners)
Built an intuitive e-catalogue for easy turbocharger identification
Enabled search by: OEM, Vehicle Application, Engine Specification
Simplified product discovery and reduced manual errors
Organized key product categories such as: Turbochargers, Core Assemblies, etc..,
Highlighted performance benefits like improved efficiency and power
Showcased extensive support ecosystem including: 275+ distributors , 175+ authorized service centres and Customer support engineers across regions
Enabled easy access to service and support locations
Introduced tools like: Product catalogue app and Loyalty & rewards programs for mechanics
Enhanced engagement with field users and technicians
Built scalable backend for handling large product data
Optimized platform for fast access and performance
Enabled future expansion for digital initiatives
Dynamic product catalogue with advanced filters
Vehicle-based turbocharger search system
Aftermarket network locator (ASC, distributors, CSEs)
Mobile-friendly responsive design
Loyalty and engagement modules
SEO-optimized architecture for automotive keywords
Scalable CMS for product and content updates
Analyzed TEL’s aftermarket ecosystem and user segments
Defined structured navigation for technical and non-technical users
Designed intuitive interface for quick product search
Focused on usability for mechanics and dealers
Built scalable and secure platform
Ensured seamless performance across devices
Integrated keywords like turbocharger, automotive aftermarket, engine parts
Structured product content for search visibility
Tested across multiple devices and user scenarios
Delivered stable, high-performance platform
Simplified product discovery for users across regions Improved engagement with dealers and mechanics Enhanced visibility of aftermarket support network Reduced errors in product identification Increased adoption of digital tools and catalogue Scalable platform for future digital initiatives The TEL Turbo digital platform transformation resulted in a powerful aftermarket ecosystem that connects products, people, and services seamlessly.
By combining intelligent catalogue systems, network integration, and user-focused design, Brainmagic helped TEL Turbo strengthen its digital presence and improve operational efficiency across its global network.
🔗 Visit: TEL AftermarketLooking to digitize your product catalogue or aftermarket ecosystem? We help businesses create scalable, intelligent platforms that improve accessibility and drive growth.
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