Addison, a leading manufacturer in the cutting tools industry, needed a secure and dynamic e-commerce platform to streamline B2B and B2C sales, improve customer engagement, and offer a personalized shopping experience.
The platform required complex product filtering, stock-controlled login access, customer-specific discount structures, and real-time stock updates.
The goal was to create a high-performance, easy-to-manage, and customer-centric online store aligned with Addison’s premium brand image.
Build a responsive e-commerce website optimized for desktops, tablets, and mobilesImplement advanced filtering options such as variant, size, material grade, and series-wise filters.Enable stock-based access control.Incorporate different discount levels for sub-dealers (7%) and end customers (3%)Allow login users to view actual prices and manage cart activitiesProvide clear status updates for successful and failed ordersDevelop a Help Desk module for customer supporFacilitate real-time stock updates under each part number
Backend: MVC
Frontend: HTML, CSS, Bootstrap
Database: SQL Server
Hosting: Cloud-based (AWS / Azure)
Security:SSL Encryption, Role-based Authentication
Advanced Filtering: By Variant, Size, Material Grade, and Series.
Shopping Cart: Add/remove products with real-time stock validation.
Stock-Based Login: Login allowed only if stock is available for selection.
Dynamic Pricing: Prices visible post-login only; Discounts based on user type.
Stock Management:Part Number-wise stock details updated frequently.
Pending Orders:Customers can view pending cart items before checkout.
Order Tracking:Success and Failure order tracking system.
Help Desk:Easy access to customer support and assistance.
Price Visibility Control:Public cannot see product prices without logging in.
Sorting and Filtering:Faster product discover experience.
Pie and Bar Graphs:Real-time visual business insights.
Improved Order Efficiency: Stock-aware ordering minimized failed purchases
Enhanced Customer Experience: Custom discount structures and personalized views increased loyalty
Better Stock Management: Live updates and availability ensured seamless inventory control.
Increased Security and Control: Only validated customers could access sensitive pricing and stock details.
Higher Conversion Rates: Clear navigation and filtered search simplified product discovery and boosted sales.
The Addison E-Commerce Platform successfully streamlined both B2B and B2C sales by offering a responsive, secure, and feature-rich online shopping experience. With advanced filtering options, stock-controlled login access, dynamic pricing, and a comprehensive order tracking system, the platform met the specific needs of Addison’s diverse customer base.
The integration of real-time stock updates and custom discount structures further enhanced the customer experience, ensuring a personalized, seamless shopping journey. Improved stock management and secure access to sensitive pricing information increased operational efficiency and minimized errors.
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