In the competitive automotive aftermarket, maintaining mechanic loyalty is essential to sustain brand preference and repeat purchases. Lucas TVS, a leading manufacturer of automotive electrical components, partnered with Brainmagic to build a digitized loyalty and coupon code management system that rewards mechanics, retailers, and distributors for genuine purchases through QR code scanning, point allocation, and seamless redemption.
The system empowers the Lucas TVS Champions network with a secure, transparent, and user-friendly digital reward experience while helping the brand strengthen engagement and trust among its partners.
Mechanics and retailers register on the Lucas TVS Champions app by providing essential details such as name, mobile number, and workshop information. This registration establishes a verified user base, and the mobile number becomes the primary identifier linked to their reward account.
To ensure authenticity and prevent fake entries, users receive a one-time password (OTP) on their registered mobile number during registration and login. This enhances trust and ensures that all transactions are linked to genuine participants.
Each Lucas TVS product includes a unique QR code or alphanumeric coupon inside its packaging. Upon scanning via the mobile app, the coupon is validated against the backend database to confirm product authenticity. This process awards points directly to the user’s wallet, ensuring instant gratification and secure verification.
The system cross-checks each scanned part number with Lucas TVS’s master database. This ensures the coupon corresponds to an authentic product and helps the company track counterfeits, thereby protecting the brand’s reputation and the customer’s trust.
Every valid scan automatically triggers the reward point allocation process. Points vary depending on the product category, part number, or ongoing promotional campaigns. These points are credited to the user’s in-app wallet in real time.
Upon a successful scan, the app instantly displays a success notification with the number of points earned. This immediate feedback keeps mechanics motivated and engaged in the program.
Users can view their accumulated points, transaction history, and available rewards anytime within the app. Once they reach a predefined threshold, they can redeem rewards for merchandise, gift vouchers, or other exclusive incentives — all through a smooth, intuitive interface.
Lucas TVS administrators manage the entire system through a secure web-based dashboard — overseeing coupon batches, monitoring scans, managing reward catalogs, and analyzing participation data. Reports and analytics provide valuable insights into regional engagement and redemption patterns.
The Lucas TVS Champions Loyalty Program, developed by Brainmagic, revolutionized mechanic engagement by digitizing rewards, verification, and redemption. The platform successfully increased mechanic participation, improved product authenticity verification, and built stronger dealer–brand relationships.
By integrating advanced coupon validation, OTP authentication, and instant digital reward systems, Lucas TVS now enjoys higher loyalty rates and deeper insight into customer behavior — positioning the brand as a leader in digital engagement within the automotive aftermarket.
Need an Loyalty and Coupon code for your business? Contact Brainmagic today! Learn more here
🔗 Visit: Lucas TVS Champions ClubEnhance customer relationships and boost repeat purchases with BrainMagic’s loyalty program and coupon code management system. Automate rewards, create personalized discounts, and drive engagement to grow your brand.
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