Rane Group Mobile Catalogue: Streamlining Product Access and Customer Engagement Across Regions
Rane Group, a prominent automotive parts manufacturer, needed a unified mobile application to showcase
products from its multiple group companies, streamline customer engagement, and maintain strong control over
digital asset sharing.
The project aimed to build a secure, intuitive, and powerful Mobile Product Catalogue App with features
suited for both sales teams and external stakeholders across multiple regions.
Unified Product Catalogue with Secure Access
Consolidate multiple companies’ product catalogs into a single mobile platform.
Enable rich media interactions like image zooming and product videos.
Support both Android (AOS) and iOS platforms.
Introduce new product notification pop-ups to keep users updated.
Deliver region-wise login reports and daily email reports to group heads.
Enhance user engagement with similar product suggestions and FAQs.
Ensure security controls to restrict screenshots and video recordings.
Allow users to download price lists in PDF format.
Integrate multimedia content like videos and company pamphlets.
The Development Approach
1. Platform Strategy
Cross-Platform Development: Built using Flutter to efficiently deploy on both Android and iOS with a single codebase.
Enterprise-grade Backend: Designed with a secure, scalable backend to manage products, user reports, and content distribution.
2. Key Features Developed
Multiple Catalogs: Dynamic loading of catalogs for each Rane group company.
Image Zoom: Pinch-to-zoom interaction for high-res product images.
PDF Price List: Downloadable & auto-updating price sheets per company.
Notifications: In-app popups for new product launches and updates.
Region-wise Reports: Daily aggregation of login data sent to group heads.
Mail Triggers: Automated everyday emails listing new user registrations.
Similar Product Suggestions: AI-based recommendation system for related products.
FAQs and Help Section: Centralized common questions and technical support.
Multimedia Content: Video galleries, corporate profiles, and pamphlet downloads.
Security: Restriction on screenshots and screen recording for sensitive data.
3. UI/UX Focus
Designed corporate-level UI to align with Rane Group's brand identity.
User-centric navigation for ease of browsing among multiple brands.
4. Admin Panel Features
Admins can upload new products, update
price lists, manage videos, and access daily login reports via a secure dashboard.
Outcomes
Centralized Platform: Seamlessly integrated catalogs from all Rane group companies.
Real-time Engagement: New product launches instantly notified to the user base.
Data-Driven Insights: Region-wise user activity and new registrations monitored daily.
Controlled Sharing: Intellectual property is safeguarded with strict media restrictions.
High User Adoption: Mobile-first approach boosted engagement among sales teams and external partners.
Conclusion
The development of Rane Group's unified mobile product catalogue app effectively streamlined product access,
improved customer engagement, and ensured secure digital asset sharing. By consolidating multiple company
catalogs into a single platform, the app enhanced sales teams’ productivity and provided external
stakeholders with a seamless, intuitive experience across regions.
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