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How We Built a Scalable E-commerce Platform for Oru Spoon

Oruspoon, a Chennai-based startup recognized by Startup India, specializes in ready-to-drink instant beverage mixes, including teas, coffees, soups, and herbal drinks. The company aimed to establish a robust online presence to reach a broader audience and streamline its sales process. The objective was to develop a user-friendly, secure, and scalable e-commerce website that would showcase their unique product offerings and facilitate seamless transactions.​

Oru Spoon required a platform that could:

  • Auto parts managementDesign a responsive and intuitive e-commerce website accessible across devices.
  • Seamless part number searchImplement a secure shopping cart and checkout system.
  • Bulk ordering for B2BEnable easy product browsing with clear categorization.
  • Secure payment optionsIntegrate payment gateways supporting multiple payment methods.
  • Inventory system integrationProvide an admin panel for product and order management.
  • Inventory system integrationEnsure SEO optimization for better online visibility.

The Development Approach

  • 1. Technology Stack
    • Node.js Backend API Handling Backend: PHP
    • React.js Frontend User Interface Frontend: PHP
    • PostgreSQL Structured Data Storage Database: MySQL
    • Cloud Hosting for Scalability and Reliability Hosting: AWS Cloud Services
  • 2. Key Features Implemented
    • Auto Parts Search Option Product Catalog: Detailed listings with images, descriptions, and pricing.
    • Product Details and Specifications Shopping Cart: Users can add, remove, and update product quantities.
    • Bulk Ordering Feature Secure Checkout: Integration with payment gateways for secure transactions.
    • Order Tracking System Responsive Design: Optimized for desktops, tablets, and mobile devices.
    • Order Tracking System Admin Panel: Manage products, orders, and customer inquiries.
    • Order Tracking System SEO Optimization: Meta tags, sitemaps, and keyword integration for better search engine rankings.

Outcomes

  • Automobile Parts Database Enhanced User Experience: Customers can easily navigate and purchase products online.
  • Fast Search Results Increased Sales: Online platform contributed to a significant rise in sales volume.
  • Bulk Order Management Operational Efficiency: Streamlined order processing and inventory management.
  • Bulk Order Management Brand Visibility: Improved online presence led to greater brand recognition.

Conclusion

The development of Oruspoon’s e-commerce platform marked a pivotal step in the brand’s digital journey. By offering a secure, scalable, and user-friendly online store, Oruspoon successfully expanded its market reach, improved customer experience, and simplified transactions. The platform now serves as a powerful foundation for the company’s growth in the competitive ready-to-drink segment.

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